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Zomato, Seal of Gold, Global Product Quality, Online Best Practices

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NEVER  HAVE A BAD MEAL

Zomato helps people discover great places around them and building amazing dining experiences.

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Zomato gathers information from every restaurant on a regular basis to ensure it’s data is fresh. The   brand’s  vast community of food lovers share their reviews and photos, so you have all that you need to make an informed choice. Starting with information for over a million restaurants (and counting) globally,  it is making dining smoother and more enjoyable with services like online ordering and table reservations. With dedicated engagement and management tools, Zomato is enabling restaurants to spend more time focusing on food itself, which translates directly to better dining experiences.

 

From Vancouver to Auckland, Zomato is used by millions every day to decide where to eat in over 10,000 cities across 23 countries. In a few years, the brand should be able help point you to a great place to eat no matter what part of the world you’re in.

 

By using Zomato, users can express their opinions on a restaurant or simply share their experiences with fellow users. This provides them a platform to effect a positive change. Besides, what exactly drives a Zomato user to take some time out and type in a paragraph on what they felt was good or not-so-good about a cuisine served at a place or not? A basic zeal for food and more importantly, a desire to share their experience to help others make a better choice. Simply put, a Zomato user feels responsible about helping others in matters of food and restaurants. This has been made possible because Zomato has been frank about its absolute love for food. That was clear from day one. Even our motto remains the same: Never have a bad meal. Which is why there is always a human touch to our brand. It’s not a faceless brand and Zomato users end up associating the brand with either Zomato leaders or fellow Zomato users whom they interact with on a daily basis.

 

The marketing strategy has been pretty simple  don’t waste money where it’s not required. The company has a massive online presence and the trick has been to channelize that presence towards offline profitability. How did they do it? Well,  by building trust with their millions of users before moving to the eventual step of engaging with them offline. Online Ordering  services is where this transition was tested successfully.

 

Zomato strives for the betterment of society in all spheres and believes that Corporate Social Responsibility extends beyond the ambit of the business and focuses on human, environmental and social assets. It’s CSR policy strives for economic development that have positive impact on the society at large with special focus on addressing hunger, malnutrition, poverty, education and health apart from other areas through its activities. <

Zomato operates in India, UAE, Sri Lanka USA, UK, Turkey, Indonesia, Brazil, New Zealand, South Africa, Philippines, Qatar Australia, Italy, Poland, Malaysia, UK, Turkey, Indonesia, Brazil, New Zealand, South Africa, Philippines and Qatar.

 

Information for over 1 million restaurants and counting.

 

As a responsible corporate, Zomato has the vision of promoting an inclusive and sustainable development of the environment it operates in.

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