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A Belief that will catalyze the transformation of the Woman of India.
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Star Plus is a versatile brand that celebrates the various facets of life and the multiple life-stages. As an entertainment brand it explores multiple genres. But underlying each story there is a relevant insight, a relatable journey, an inspiring lesson and ‘NayiSoch’.
TV remains the most impactful cultural touchpoint. It both informs and is informed by the societal shifts. Star Plus has been the flagship channel and the lighthouse brand for Indian women since it stepped into this millennium, within the country and also in the diaspora.
Star Plus has always understood the pulse of the Woman of India and has played an important role in enabling her to transform herself. It has always endeavored to put women first and told stories of their journey from being the glue to the family and gatekeeper of traditions and values to being the harbinger of new thinking and positive change in the lives of their loved ones, even in the face of adversities.
Recognizing that the Woman of India has moved ahead, Star Plus ushered in NAYI SOCH as its new brand philosophy in October 2016. ‘NayiSoch’ is an ideology that questions Social Stereotyping and raises issues that create hurdles. As a brand it ensures continued effort to convey progressive thinking through its communication and campaigns.
Star Plus has fairly successfully established itself as a positive role model that could potentially have a ripple effect on society. The brand’s progressive thinking embodies the spirit of ‘NayiSoch’ and is a reflection of the channel’s vision. Star Plus believes that the woman of India has progressively evolved over the last few years. Today she wants to realize her aspirations and create a position for herself in the fabric of Indian Society. While she wants to impact and influence the world around her, peer group pressure and societal stereotyping often hold her back. <
Star Plus channel is part of 21st Century Fox’s Star India network.
On 8 November 2016, STAR Plus rebranded itself with a slim bright ruby-red logo and a new graphical packaging
Leader in the Hindi general entertainment space