Seal of Gold, Global Product Quality – Fair & Lovely, Most Loved Brands

The brand pioneers the business of fairness creams in India. No wonder, it is arguably the most widely sold fairness cream in India despite a lot of competition in the market, of late. Fair & Lovely is committed to deliver safe and effective skin lightening benefits to its consumers. It has proven its effectiveness over the years.

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Fair & Lovely, the world’s first safe and effective skin lightening product, was born and launched in 1975. The brand’s advanced multivitamin is the best ever formula which has been designed and proven through advanced efficacy studies as well as consumer use tests to deliver unbeatable performance on various measures of skin lightening, thus giving an expert fairness solution.

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The key player in the active mix is Niacinamide (Vitamin B3), which has been proven time and again to be a safe, reversible cosmetic skin and spot lightening agent. A unique blend of Vitamin B3 along with Vitamin C, Vitamin E and Vitamin B6 boosts the core efficacy of the product by providing potent antioxidants, added spot lightening and healthy skin benefits.

The brand’s commitment towards empowering women has inspired the initiation of the Fair & Lovely Foundation. The foundation initiates various education and employment-related programmes that give underprivileged women the power to overcome all barriers and change their lives.

Multiple ingredients work on different pathways that are known to regulate and affect pigmentation and general skin appearance, and thus, have a gentle yet perceivable effect on darkened skin, spots and overall skin tone, thereby delivering expert treatment like fairness.


Fair & Lovely has its noteworthy presence in many countries. Fair & Lovely as a brand stands for the belief that beauty that empowers a woman can change her destiny. Over the years, efforts have been made to improve the formulation and deliver the best possible benefits.

1. Fair & Lovely is the world’s first fairness cream.
2. The brand’s commitment towards empowering women has inspired the initiation of Fair & Lovely Foundation.
3. A unique blend of Vitamin B3 along with Vitamin C, Vitamin E and Vitamin B6 boosts the core efficacy of the product.

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